“美国2022年美容品类增长15%，达到271亿美元”

2月13日，拼多多跨境电商平台TEMU在有“美国春晚”之称的“超级碗”开幕式上投放广告《像亿万富翁一样购物》（Shop like a billionaire）。这则广告片由广告公司Saatchi & Saatchi操刀，用洗脑旋律不断重复“我感到很富有”“我感觉自己像个亿万富翁”等歌词。2022年9月上线的Temu也成为有史以来最年轻的在超级碗投放广告的品牌。

【TEMU新品爆品】

1.美妆奶霜唇泥

$1.79

6-Color Lip Glaze, Matte Velvet Finish, Brightening No Cakey Color Rendering Plumping Lip Tint

2.焊球焊尖鹿角鼻夹

$0.48

1pc Fake Septum Nose Hoop Rings Stainless Steel Faux Lip Ear Nose Septum Ring Non Piercing Clip On Nose Hoop Rings Body Piercing Jewelry Gift

3.减压悬浮转转乐

$0.69

Novelty Tops Forever Gyro Toy Circle Fidget Suspension Symphony Fun Party Supplies Gifts Fidget Sports Table Toys

4.小提琴装饰摆件

$0.49

1pc Mini Violin Model, Music Instrument Model For Dollhouse Decor, DIY Handicrafts, Mini Scene Building, Shooting Props, Vintage Violin Model, Toys For Kids, Dollhouse Decoration Ornaments

5.手摇助燃鼓风机

$2.69

Outdoor Hand-operated Blower, Manual Barbecue, Camping, Fire Making Tool, BBQ, Portable Hair Dryer, Stove Accessories

6.海浪合沙滩脚链

$0.71

2 Pcs Boho Style Anklet Shell Shape Adjustable Alloy Ankle Bracelet Set

7.绿色滴油四叶草

$0.71

St. Patrick's Day Hook Earrings Green Four Leaf Clover Simple Drop Earrings For Women & Girls

8.儿童洗头神器

$0.98

Hot Sale Promotional Good Quality Children's Shampoo Cap, Baby Cartoon Shampoo Artifact Silicone Shampoo Cap, Ear Protection Eye Protection Waterproof Baby Shower Cap

9.孔雀戒指带线神器

$0.59

1pc DIY Peacock Handmade Knitting Ring Loop Crochet Finger Thimble Yarn Guides Adjustable Open Fingering Tools With Thread Wool Tools

10.千禧年猎鹰模型

$2.78

Millennium Falcon 3D Jigsaw Puzzle Model Toys, Creative Birthday Gift For Boys Girls