“2022年印尼直播电商销售额或达50亿美元”

新加坡的在线经济市场情报公司Cube Asia发布首份“2022年东南亚社交商务”报告。该报告对新加坡、印度尼西亚、马来西亚、菲律宾、泰国和越南的15,000多名受访者进行的在线调查。报告显示，东南亚Live Shopping（直播购物）销售额在2022年增长超过10倍，达到130亿美元。该地区44%的互联网用户在过去12个月内参与过直播购物，其中越南和泰国的观众最活跃，占60%的受访者进行了购买。印尼是东南亚最大的直播购物市场，2022年的GMV或可达50亿美元。直播购物主要出现在Facebook和Instagram上，TikTok目前在直播购物中占据很大份额。

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