“半数英国人爱在美国和中国的电商平台网购一”

由领先的跨境电子商务解决方案提供商Global-e委托对9,000名全球消费者进行的一项新调查显示：近一半(48%)的英国消费者表示他们会海外电商平台购物，原因是比较便宜。

对九个市场跨境电子商务购物者的调查显示，英国(25%)是全球消费者进行国际购物的第三大热门市场，仅次于美国(46%)和中国(42%)。与此同时，在英国购物者中，来自中国(57%)和美国(47%)的电商平台是最受欢迎的跨境购物市场，其次是德国(11%)、西班牙(10%)和法国(9%)。对于英国受访者来说，选择海外电商平台的原因还包括产品种类繁多(33%)且运费低廉(28%)的品牌。相比之下，昂贵的运费(59%)和长时间的交货时间(43%)是英国人在海外电商平台放弃购物车的主要原因。

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