“拼多多跨境平台Temu上线“砍一刀”功能”

拼多多砍价营销试水，据悉其“砍一刀”功能，用户可以通过WhatsApp、Messenger、Facebook向朋友分享链接并获得相应奖励。此前，Temu就已经开始循序渐进的社群裂变套路，已经上线的“Give40%,Get 40%”活动，用户通过分享折扣码从而得到六折券。

拼多多两把刷子，一把是与供应商建立直接联系，提供低价折扣而迅速发展，另一把刷子则是其裂变营销，目前看来在美国低价销售，确实能打开一定市场，但营销玩法如何本土化移植发展，是其下一步的战略重点。目前Temu进军北美市场，其低价低门槛的打法，使其下载一度超过亚马逊登顶美国App Store免费购物应用榜单第一。

【Temu新品爆品】

1.合金镶钻插发梳

$1.57

Rhinestone Encrusted Hairpin Barrette Accessory For Women, Also Perfect Mother's Day Gift For Mom

2.满镶锆石花边耳环

$0.91

Exquisite zircon Hoop Earrings

3.蜻蜓绿水晶耳钉

$0.91

Creative Retro Dragonfly Green Crystal Ladies Niche Stud Earrings Fashion Travel Party Anniversary Jewelry Gift

4.闪钻翅膀耳夹

$1.37

Swan Wings Ear Clip Stud Earrings

5.珍珠蝴蝶发夹

$0.91

Bow Pearl Hair Clip

6.水钻小号马尾发夹

$1.27

Blue Rhinestone Small Hairpin Elegant Spring Hairpin Fashion Female Crystal Hairpin

7.珍珠美人鱼发夹

$0.91

Twist Hairpin Hair Accessories Curling Hairpin Imitation Pearl Hairpin 1pc

8.鳄鱼咬手指玩具

$1.98

Crocodile Teeth Toys Game For Kids, Alligator Biting Finger Dentist Games Funny For Party And Children Game Of Luck

9.儿童过家家玩具

$1.38

Mini Loafers Simulated Hamburger Lunch Toy Kids Loafers CM2251-3

10.加液洗锅刷

$0.89

2pcs Dish Scrubber, Dishwasher Brush, Cleaning Brush With Liquid Dispenser