“阿里注资9亿Lazada再战印尼市场”

ACRA最近提交的文件显示，阿里巴巴向 Lazada 注资9.125亿美元，继今年5月注 3.875亿美元之后的第二次资金注入，总金额已达到13亿美元。我们了解一下4-6 月份的季度Lazada在东南亚的订单录得情况，有10%的同比健康增长。Lazada 的收入增加，或是其再战印尼电商市场的底气。

最近Lazada 还发布了最新的区域数字经济调查报告《转型中的东南亚：从发现到履约》，报告显示，以搜索为主导的发现和产品推荐有助于购物者做出决策，94% 的购物者使用搜索功能在 Lazada 上发现产品，94% 的购物者实际购买了他们通过搜索找到的产品。我们看到了Lazada 在印尼消费者和卖家心目中的地位在逐渐攀升，也看得出Lazada的信心，相信在今后逐步完善电商生态布局的Lazada，影响力会越来越大。

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